YouTube is an excellent platform for connecting with the audiences you want. You may have spent lots of time creating, editing, and shooting your video, and now you want your audience to watch it. However the YouTube advertising platform is great, but it can be a little difficult to get used to it. You may be eager to know how to get views on YouTube advertisement
It’s not always clear what types of ads will work best on your channel or which way to set up your ad campaign. So the purpose of this blog post is to introduce you to the best practices, strategies, and cool hacks for optimizing your YouTube video advertising campaign in a way that will be most successful. Here are some of the important topics covered in this guide:
YouTube Advertising: What’s New In It?
YouTube advertising is not as similar to paid social media or PPC marketing campaigns. After Google rolled out the new changes, YouTube advertising campaigns have become one of the most significant investments. So here are some of those changes that make it worth it as follows:
Search History Based Targets:
Previously, ads were set as a conversion objective, so when the user clicked on an ad and landed on a page, it was considered a conversion. But, now, YouTube ads are being set not only based on the clicks but also on the previous searches you did on your account. For this reason, you should consider the keywords that have been searched by your audience before and try to build up those scores for your campaigns.
Advertisement In Audio:
You can now display YouTube ads in your audio content. This is a great way, and you can earn money from your podcast or audio series. You can place the ad as a pre-roll, mid-roll, or post-roll. Although influencers do not commonly use it, it’s a great way to start to monetize your content.
Enhanced Data Attribute Model:
Before, YouTube ads were used to show basic landing page data for the viewers as shown on the landing page. But now, there is an enhanced data attribute model, which you should keep in mind while creating your YouTube ads. This means that the advertiser can see more than just the basic landing page and things like demographics, country, and dwell time according to the time spent on each page.
Not only these but many new ad formats and other improvements have been made in the new YouTube ads. However, let’s see how you can optimize your YouTube to get more views.
Top 6 Tips To Optimize YouTube Video Ads Campaign
1. Establish Your Metrics And Goals:
You should always start with planning a goal in your mind. So if you are going to make a goal for your YouTube ads, first of all, you need to know the purpose of your ad and how you will measure and track it using YouTube. You should then set up the metrics accordingly, and in those metrics, you track all the impressions, views, from where your audience is coming, and view rate as well as conversion of your advertisement.
2. Customize Video Thumbnail Image:
Just like on the other platform, you can now also customize your video thumbnail image. With the help of this feature, you can leverage your video to get noticed by an audience. You can design a high-quality image relevant to your content to make it more appealing. You can also add an overlay to your image to make it stand out.
3. Create Video Ending Slate:
Well, this is also a more exciting tip to create your video more engaging by starting a video ending slate. You can easily do this on the editor tools. First of all, you must download and open your video using the editor tools. Add a new still frame at the end of your video for about 2 seconds, or keep it simple with a logo or text that you want to display at the end of your videos.
4. Log Your YouTube Channel Performance:
You should record all the performances on your channel to learn from them. You should identify the periods when your audience is most active and pay attention to the ads and then target them. Also, you can see which kind of audience finds your helpful ad, and then you can target them. Always keep these things in mind and improve the performance of your channel using these insights.
5. Call-To-Actions are a Must:
Call-To-Actions are beneficial in directing your audience to your landing page if you are promoting your business products or services, then by adding CTA buttons in the description. So that your audience will directly click on the page they want to visit. CTA buttons are essential for the viewers to transition from one point to another.
6. Create A Long Advertisement:
Make your ads longer by choosing long videos to include in your ad instead of just a few seconds. For this reason, you should keep the videos between 20-30 seconds as people are usually ready to watch them and provide important information. But it is essential to create exciting videos, so make sure that when you create these videos, target the qualified audience, and if they are not interested, provide an option to skip it.
Nowadays, video content is a significant part of every business strategy. So you should always invest in creating YouTube video advertising because a video can easily communicate your message to the audience. It is also a great way to establish your brand, so it is not only easy but also something that can build up your business.