Let’s be honest: YouTube ads come under one of the most overlooked ad formats in the world of digital marketing. Do you know the reason? The people garner more attention towards social media advertisements, making it challenging for business owners to create high-quality youtube ads.
But you know what else? Once you get over the initial hurdle of grasping youtube ads, you are sure to find some impeccable marketing tools that you can’t get anywhere else.
That is the reason we have gathered here to tell you about the nitty-gritty of YouTube ads. Let’s start with the types of Youtube ads.
Truview Ads – In simple terms, truview ads are the video ad format that gives the viewers the chance to skip the advertisement after 5 seconds. And your organization pays for truview ads only if the viewers watch it for at least 30 seconds, fully watch your video or use call-to-action to interact with your advertisement. Hence, no wonder it is a cost-effective pricing option.
Non-Skippable In-Stream Ads – As the name suggests, viewers can’t skip these video ads. And it lasts for 15 seconds or longer.
Bumper Ads – Bumper ads start before the video, and viewers don’t have the choice to skip them. They last for only six seconds. Major retail companies use this format for shopping ads. So, if you can introduce the customers to your company in just 6 seconds, you can try this format.
Masthead Ad – What is the marketer’s dream in this technologically oriented world? The answer lies in – the first thing should be your ad/video that viewers witness whenever they use the platform. But this premium experience marks entry with a premium price tag. At about nearly 2 million US dollars per day, masthead ads come with exorbitant rates. Why is this so? Because it appears on the top of the user’s feed and will definitely grab the attention of the viewers.
Deciding Which Kind Of Video Is Right For Your Business
You are all set to start your journey with youtube ads. But how to select the format of the ad? Don’t worry. We have got you covered. Let’s get started.
Video Discovery Ads For Brand Consideration – If your company’s prime purpose is brand consideration, then video discovery ads are the answer. In this format, you can integrate video advertising into the Youtube search experience. This is where the keyword research marks the importance. So create high-quality content by using low competition keywords with high volume.
Whenever the viewers click on your advertisement, it will take them to your youtube channel to watch that particular video. The chief goal here is to provide the audience with a closer look at your brand. This ad format is a miracle if you have multiple interesting presentations or instructional videos.
Non-Skippable Ads For Brand Awareness – Brand awareness is the method of making your brand more notable. If you want to cast a wider net, look no further than going for the non-skippable ads.
If you are still confused, let us tell you that youtube places these ads whenever they find viewers are most likely to pay attention to them. So, are you looking forward to how to get more views on youtube and youtube ads? We have got your back. We at Vrocket delivery network create buzz for your channel using the latest YouTube Promotion strategies in advertising. What’s more? We will promote your videos directly on youtube. Also, we will ourselves decide the type of advertisement to incline it with your video content.
TruView In-Stream Ads For Lead Generation – How can you turn the potential traffic to interested prospects? Through lead generation. It is the art of identifying likely prospects quickly and offering defined metrics. Why are truview in-stream ads apt for lead generation? Because viewers can skip them.
So, if the viewer is not interested in the content, they can skip the ad without costing you any penny. But if he is really interested in the interaction, you will get bits of valuable information about them that tell you that they are definitely showing interest in your brand.
Why Should You Go For Youtube Ads?
Now, you or your organization might be wondering why you should opt for youtube ads rather than social media advertisements? No wonder making social media ads is an easy way out. But you cannot deny that youtube comes as a powerful tool for brands that want to promote high-quality video content among millions of people. In fact, as per the statistics, Youtube ads are found to produce more clicks, more views, and a high conversion rate in comparison to Facebook ads. Isn’t it interesting?
Let’s Come To How To Measure The Success Of These Advertisements.
Youtube automatically tracks the metrics for you. Starting from watch time data to the data of engaged views, everything is served on the platter. Of course, you cannot digest this much information when starting this thing for the first time. So to start with, pay attention to the view rate of the skippable ads. This will depict your true engagement rate.
If you are not getting the desired rate, there could be few possibilities. The first one is maybe your headline is not catchy. The following reason could be maybe your video is not compelling. Keep in mind to draw the audience’s attention in only 5 seconds.
Talking about the non-skippable ads, focus on engagement. The difference here is that you will be using CTR (click-through rate) to know whether your ad goes well with the target audience.
There are two possibilities if your CTR is not up to the mark. The video is either not reaching the target audience, or it is not connecting with them. Therefore, it is advisable to test for both by experimenting the ads with numerous target audiences through creating various videos.
If you are unable to get through these technicalities, we are always at your beck and call. Whether you own the business, just started your vlogging career, or want to make your ads/videos viral, we will help you reach the target audience, thereby helping you to augment the Youtube views. We adopt 100% legal and tested techniques to achieve your desired targets.