Presently, YouTube is the largest source of amazing entertaining, informational, and educational video content. It is predominantly known for music, movie, comedy, gaming, beauty, sports, technology, and review content. However, some less popular genres are also very effective and relevant for the YouTube audience. How-to is one of those less popular genres.
Dad, How Do I
Recently, a YouTube channel “Dad, How Do I” based on the how-to genre became the internet sensation overnight. Without the implementation of any YouTube promotion strategies, the channel suddenly went viral over the internet after the story behind the creation of the channel went over the internet.
The YouTube channel was created on 1st April 2020, till the 7th May 2020, the channel had only approx 2500 subscribers and a very low viewership but as soon as the story behind the creation of this “Dad, How Do I” YouTube channel went viral over the internet, it got massive viewership and subscription within a week. The people from across the world abundantly blessed the “Dad, How Do I” YouTube channel with millions of views, likes, comments, and massive subscriptions within a short span.
Rob Kinney is the owner of this YouTube channel. The goal behind the creation of the YouTube channel was nether to become more wealthy, earn extra money, increase YouTube subscribers, and nor to be associated with an entertaining world rather it was to raise good adults by providing the right advice (Dadvice in his language) on practical things of everyday life like how to tie a tie, how to unclog a clogged sink and drain, how to change a car tire, how to shave, etc. Generally, he publishes tutorial videos on his channel in which he deeply describes how to do a particular thing.
The Idea Behind Creating “Dad, How Do I”
The YouTube Channel “Dad, How Do I” is inspired by the life of Rob Kenney itself. His early life was very tough. His dad walked out on his family as he entered his teenage years. On the other hand, his mom turned to alcohol after failing to cope with her stress. In the end, Rob’s brother and sister-in-law took him to live in a tiny home when he was 14 years old. There is more but needless to describe. After facing the hard times in his early life, Rob decided he would not repeat the same, his parents did with him. He promised himself to raise good adults. In an interview with Shattered Magazine, he explained “My goal in my life was to raise good adults. I never wanted to be wealthy. I never wanted to be necessarily successful. My goal in life was to raise good adults, not good children but good adults because I had a fractured childhood.”
So, with a great determination of raising good adults, he created “Dad, How Do I” YouTube channel. He was never greedy of getting extra money and popularity, simply, there was emotion and determination behind this.
The Twist – A Viral Facebook Post of Chris Hart
On 19th May 2020, a Facebook user named Chris Hart (Facebook Profile Name) posted this.
“This YouTuber’s dad walked out on his family when he was 12 years old.
Now that he’s a father of his own two adult children, he’s created a YouTube channel called “Dad, how do I?” where he posts videos of common tasks you might ask your dad for help with so that children without fathers can use his videos as a resource.
I don’t know this man, but he got an instant to subscribe to me. What an amazing, selfless thing to do for someone else. It’s stories like these that give me hope for humanity.
VIRAL EDIT: Wow this blew up, thanks for all the shares! I’ve emailed him directly in hopes that he sees this post and can utilize this momentum to keep expanding his platform.
From the time I posted this, he’s already doubled his subscribers on YouTube and I couldn’t be happier for him!”
This post went incredibly viral over the internet. It was tweeted and retweeted many times by different Twitter users. Within a couple of days of this post, Rob’s YouTube channel incredibly started to receive millions of views and subscribers. As per his channel stats, he got 2 million subscribers within a couple of weeks. This is really incredible. The social media acted as a YouTube promotion tool for Rob’s channel.
Rob’s dad left him and his family when he was only 12 years old. Rob brought up living with his brother and sister-in-law. Today, Rob is a dad of his own two adult kids.
Through YouTube videos, he teaches practical lessons on common tasks like how to tie a tie, how to iron a shirt, etc. The vision behind this is to teach adults who do not have parents and to raise them as good adults.
He brought up fatherless and now the internet world is calling him the Internet’s Dad.
His YouTube channel gained 2 million subscribers within a couple of weeks which is probably the fastest on YouTube.
His channel got 2 million subscribers when he had only 14 videos on his channel, no YouTube promotion and no advertisement, this is really incredible.
How You Can Idealize Rob Kenney for The Growth of Your YouTube Channel?
These types of cases are the rarest. If you expect to reach 2 million subscribers within a week on your YouTube channel, it needs an exceptional twist (like an explosion of your YouTube video content over the internet). Without this kind of explosion, your YouTube channel cannot reach millions of subscribers within a week, it takes time. However, you can idealize the vision of Rob Kinney for your YouTube channel. Also, his case is the greatest example of the power of social media platforms and how a social media platform can make you a star overnight. By using different social media platforms, you can incredibly increase YouTube subscribers and viewers on your channel.
So, if you run your own YouTube channel then it is a living example for you how you can take your YouTube channel to the next level with the help of social media.