Do you want more views on YouTube? You, of course, do. You are a living being with a pulse and a video to share! It comes as no surprise.
We’ve compiled this guide to highlight all of the easy wins that will amplify your brand’s message on YouTube, but we’ll also go over some of the more advanced techniques that professionals use to get more YouTube views. Let us look at what constitutes a youtube view before going on about how to get views on youtube.
What constitutes a YouTube view?
- A view is added to the count when the viewer intentionally watches a video for at least 30 seconds.
- If a viewer watches your video multiple times, each viewing is considered a new view.
- Any views generated by embedded YouTube videos or YouTube videos shared on Facebook will be counted as a view.
- YouTube counts live views as well.
Youtube analytics are refreshed every day or two, so if you don’t see an immediate reflection of your activity, come back later.
Let us discuss the points of gaining views.
Content should be unique
Yup. That’s it. As a matter of principle, you can find all kinds of nefarious and dishonest ways to increase your YouTube views if you look hard enough. I know you wouldn’t consider stooping so low, but it’s critical to me that we’re on the same page from the start.
The best way to be successful on YouTube is to make videos that people watch all the way through. In a nutshell, it’s all about value. Users are directed to the best and most relevant content possible.
Speak with your prospects. Discover what keeps them awake at night. Use this (along with these underutilized YouTube metrics) to inform your videos. Allow everyone else to rely on tricks and hacks. In the spirit of metrics, here are four YouTube studio reports you won’t find in Google Ads.
Consider series rather than individual videos
Many YouTubers organize their videos into playlists. Why is this the case?
The explanation is straightforward: if you click on a video embedded in a playlist, the next video in the playlist will begin automatically as soon as the current video concludes. As a result, a viewer can watch multiple related videos without having to lift a finger. This practice makes YouTube happy because it means more ad revenue. However, it should also make you happy because it increases engagement and video views.
Compiling a slew of unrelated videos into a massive playlist result in a poor user experience. We recommend brainstorming your YouTube content in terms of series rather than individual videos. As time passes and you create more content, you can organize your videos into logical playlists. Your viewers will appreciate a smooth, enjoyable experience, and you will benefit from an increasing view.
Become acquainted with YouTube SEO
Understanding YouTube SEO, the primary ranking signals, and how to appeal to them is an integral part of increasing YouTube views.
There is nothing to optimize for if there are no target keywords. Once you’ve made a list of the topics you want to cover (think series! ), now start typing them into the YouTube search bar one after another.
YouTube will generate a list of suggested search queries. Each of these suggestions is something that real YouTube users search for repeatedly. In other words, each of them is an excellent candidate for a target keyword! It’s worth noting that some keywords are more competitive—that is, more difficult to rank for—than others. Once you’ve determined your keywords, it’s time to optimize. Let’s take a quick look at the major YouTube ranking signals you should know.
- SEO for youtube title: When deciding where to place your video in the search results for a specific query, YouTube considers several factors, the most important of which is the title of your video. If you want your video to rank for a particular keyword, that keyword must appear in the title.
- Ideally, the keyword should be at the beginning of the title: as anecdotal evidence suggests that beginning your title with the target keyword can boost the rankings. Beware that your title should contain more than just the target keyword.
- YouTube video SEO description: The second thing you should work on is your video description. Your content description is taken into account when the search results are organized. Keep a check that the target keywords are mentioned at least once. There is a distinction to be made between keyword targeting and keyword stuffing. It’s crucial to include your keyword and demonstrate relevance to YouTube, but don’t overdo it to the point of writing a bad copy.
- YouTube video SEO tag: Before we move on to our fourth point, I’d like to highlight your video tags. Unlike your title and description, your tags are not visible on YouTube. You’re not required to tag your videos, but you should—it’s a simple, risk-free way to demonstrate your relevance to YouTube’s algorithms.
Collaborate with other content creators
Because you and another content creator are vying for the same audience, your relationship does not have to be adversarial. We advise you to form a symbiotic relationship that benefits both of you. Remember that the ultimate goal of YouTube content marketing is to provide value to viewers while also increasing your pool of top-of-funnel prospects. The presence of a competitor has no bearing on your ability to achieve that goal.
You now understand how to increase your YouTube views. We don’t expect anyone to follow every suggestion we’ve made today. What works for one YouTube creator may not work for another. While influencer marketing may have done wonders for my YouTube views, you may find it more beneficial to focus on optimizing your thumbnails and collaborating with other channels. It is entirely dependent on your specific circumstances.
The one takeaway hope everyone remembers is that providing value to viewers always takes precedence over everything else. Does creating original, high-quality content ensure thousands of views each month? Does this promote youtube video? No, it does not—you must take additional steps to succeed.