The advanced digital world today has shifted the consumer business dynamics. Now, the consumers don’t wait for the call or advertisements; they find the relevant information on the internet. And a gazillion consumers prefer to use videos for getting information. Hence, it is not wrong to say that investment in youtube marketing is the need of the hour.
Providing the answers to the consumers in the way they want (in the form of videos) is the key to making your business earn huge profits. More than 60% of the people say that they feel satisfied making a purchase after watching a video. There is nothing wrong with saying that youtube promotion can take your business to the next level. That is why you must include Youtube strategy in your digital marketing strategies.
Let’s Find Out The Ways To Leverage The Power Of Videos To Elevate Your Digital Marketing Efforts.
Effectively captures user attention – It was found from the study that humans tend to have shorter attention spans. The exact time is yet to be found out, but it is clear that users find it hard to maintain their attention. Marketers use the method of videos to capture the attention of the audience. The reason is that the human brain responds more effectively to visual cues. There are seven receptors found in the human eye out of 10. Half of your brain processes the visual information more quickly and effectively. Your brain has the power to identify the information seen in only 13 milliseconds. So, it is not wrong to say that adding videos to your YouTube channel or blog page is a powerful way to trick your brain and hence capture the user’s attention.
Strengthens pitch – A strong sales pitch is the need of the hour to persuade your customers to buy your products or subscribe to your channel. Persuading the customers needs a strong value proposition. The audience nowadays doesn’t like to read much. It doesn’t matter how strong your sales pitch is if the audience is not going to read it. But using the platform of video can take your pitch a notch higher. It was said in a study that after seeing the videos, the customers are actually able to retain 95% of the information. Videos also narrow the sales funnel. You can take the help of YouTube video marketing agencies to give more power to your value proposition.
Boosts credibility – As technology and the digital world are advancing, people take time to trust the information or business they find on the internet. They tend to do thorough research before purchasing anything. This is the reason it has become more important than ever before to build and manage your online reputation and reviews. Taking the help of the videos is regarded as one of the best ways to develop trust among the customers. Video content in which your employees appear and tell their personal experiences or inform the customers about the product becomes the face of the brand. It makes your business feel more human.
Reasons To Use YouTube For Digital Marketing Activities.
The user base for youtube is massive – YouTube has become one of the largest video content sharing platforms on the internet. More than 2 billion monthly users are there on YouTube. You might be surprised to know that people consume more than a billion hours of content on youtube every day. The USA has over 197 million Youtube users. These numbers clearly depict that the audience is in love with this video-sharing platform.
Boosts SEO – YouTube marketing has the ability to give a kick to search engine optimization efforts and boost the ranking of your organization or business on the search engine results page. It is remarkable to note that the Google search engine prefers the pages to rank high that have videos in it. Moreover, customers are more likely to stay on your website if it has videos. You should also take steps to increase the number of subscribers on your channel. Learn more about how to get subscribers on YouTube, and you will be able to improve the ranking of your videos. So, include high-quality content to enable people to stick longer to your website and YouTube channel.
Evergreen content – Viral marketing has massive growth potential. If you want stable growth of your YouTube channel, you must include evergreen content in your videos. Evergreen content has the power to stand amongst your competitors for long periods. You can also repurpose your old content while using youtube for business. It will not cost you much time and investment. For example – If you have an old blog post on your site, you can repurpose it into a video or a podcast. It will help generate more engagement and views on your videos.
To Sum It Up
Tap into the global audience with the help of using the above-mentioned helpful YouTube strategies in your digital marketing activities.