No one can deny the fact that YouTube is the biggest video-sharing platform in the world. It has gained more popularity, especially in quarantine times, as people were stuck at home and looking for new ways to entertain them. They had come across different video content shared on YouTube which encouraged many to start developing their own YouTube channel and share similar or unique videos just for fun or gaining popularity.
Being inspired by millions of views and subscribers, you must understand that there are so many specifications that should be there to make your channel stand out from the millions of others. Some people successfully understand and create a great channel with goo content, but some also do fail. What are some rookie mistakes that you have made and how you should avoid them when you choose to promote Your YouTube video? Being an experienced company in YouTube marketing, we would love to share some Do’s and Don’ts that are important and will lead you towards a successful channel.
Start by defining the goals of your channel. Whether it is about entertaining or educating others? There are so many things you can start with like doing tips-and-tricks videos, travel vlogging, start a workout channel, showcasing a product, or explain your incredible model train world. You must choose a specific niche as there are already “A LOT” of workout channels and travel vloggers out there. Come up with an idea that is driving and makes your channel distinct. Create something unique.
Make sure you create short videos. Though it could be challenging, but do try it. Unfortunately, the attention span of most viewers is surprisingly short, and you cannot afford to lose them after 30 seconds especially when you have a new channel. Make the best use of video editing software and edit them in such a way that you can give a short teaser of the video in the beginning and later come back to that moment in more detail.
Do engage with your audience, through your videos as well as the comments section.
Promote your channel on other social media platforms. Cross-promotion is very effective and can lead your followers to a page/website that they otherwise would not have discovered or clicked on.
Add an end screen to promote other videos on your channel and ask viewers to subscribe.
Make sure you design a video thumbnail that appears attractive and compels viewers to check out your content. Days are gone where you could just screenshot a moment from your video and use that as the thumbnail. Your views are waiting for some drama, sentiment, and or something surprising, better with text. That will definitely get you clicks.
After creating your channel and sharing up your videos, let the things get settled. After settling up and gaining some traction, try to go live on YouTube. This is an outstanding opportunity to engage with fans as the live video will let you interact directly with them. Live videos are also profoundly supported on the YouTube platform, and the algorithm will push it out to more people. This means that live video will have a better reach.
Keep practicing again and again. Not all your videos need to perform well, but at some point of time, they will start doing good. The practice is key, and your channel will spontaneously grow with each upload and new information update.
Don’t worry too much about choosing professional equipment for creating videos in the initial phase. Though it’s true that at some point a decent camera and nice lighting setup will add value to your videos, but when it comes to starting a new channel, what all matters in good content. But if you have the equipment already, go for it! There is no harm in setting up the bar really high right from the beginning. You always have video editing software by your side that always comes in handy.
Don’t make the title and opening credits causing hindrance. Always remember one thing; your views are not so patient. They are always interested in watching the real thing. Squeeze them into 5 seconds, viewers want to get straight to the video they are waiting to watch.
Never overlook the consistency of your channel. People expect the same look and feel. Your channel becomes a part of you, and the subscribers who are returning for more material are expecting something they really enjoyed the last time when they visited and seen. If you float all over the place, then try to stay in between the lines of what you commonly do.
Don’t worry if it is taking a while to reach your first 100 subscribers. Beginnings are always hard. The more viewers and subscribers you are getting, the faster things will move forward.
YouTube marketing through paid YouTube ads is one of the quickest ways to promote your channel and reach it to the right audience. All you need to do is- hire a YouTube ad agency and share your target audience as well as the region. They will get you the quickest results in the form of views and subscribers.