Video marketing is the future of marketing, and we’ve put together a list of trends to look out for to stay ahead of the competition. In recent years, trends in video marketing have become one of the most important things to consider when developing a content marketing plan. 

Adding featured video to your content, whether a vlog, live footage, or a thirty-second advertisement, is one of the most popular and efficient methods to keep your audience engaging in the field of video advertising. 

80% of individuals would rather watch a video than read written content, and 87% of organizations already use videos as a marketing strategy. If that isn’t enough to persuade you, research reveals that marketing videos have successfully influenced 88% of consumers to purchase a product or service.

Live Video:

Social media and live video is a match made in heaven, with platforms like Facebook Live, YouTube Live, and Instagram Live making it easier than ever to stream from your webcam. You can buy real YouTube subscribers to increase your reach on YouTube! 

It’s a great way to share your personality with the world, put yourself out there and make a name for yourself. Some of the world’s most famous influencers use live video to build a connection with their audience on a more personal level. Because it is a more personal and intimate experience, you can use live video to push your brand in a more authentic direction.

Video Advertisements:

While some might throw up their hands in frustration, others shout in delight at the top of their lungs! Video advertisements are increasingly being used as a marketing strategy, with Netflix being one of the first to branch out into this new territory. As an alternative to paid advertising, video advertisements are free and becoming very popular.

For example, you can use a video ad to promote your products or services. Consumers tend to feel more comfortable buying something if they have personally seen it first. You can also create a video ad that uses augmented reality to add fun and excitement without needing heavy marketing materials.

Search-Optimized Videos:

There’s a good reason why search-optimized videos dominate the most-searched video categories, and it should be no surprise. Videos can be used in various ways: for promotional purposes, customer support, and product presentation. 

Plus, they’re easy to share online on sites like Facebook and Twitter.  Your videos don’t have to look the same, so think outside the box. Video is a great way to market your business online because it can be used in various ways, and you can even write the text for your video on the spot. This can appeal to a demographic that needs help understanding English.

Conversely, search-optimized videos are also beneficial because they are less likely to appear in YouTube search results. So if you want to take over the top spot, this is an excellent way.

Vlogs:

A vlog is just a video blog that is very popular on the Internet.Vlogs are viral because they allow your audience to get to know you personally and view some of your life from an inside perspective.

Storytelling:

There’s a reason why Netflix’s hit shows are so popular. They are in the business of telling compelling stories, and the same can be said for any brand that wishes to start its use of video marketing. The key to a good storytelling marketing strategy is engaging and maintaining your audience’s interest from beginning to end.

Social Media Stories:

Social media is a very effective marketing tool. The key concept here is social sharing, and you should care about it so much because it allows you to connect with an audience that is much more engaging than a TV show or video ad. The best part of this concept is that you can use videos as an influential tool to reach out to your audience.

With social media stories, brands post regular videos on their social media pages to tell their stories on camera. This can be an effective way to use your storytelling marketing strategy because you can interact with a crowd of like-minded followers whenever possible.

AR/VR Videos:

Although augmented and virtual reality material has been present for some time, it is just now beginning to make its way into the mainstream video marketing trends as consumers demand more dynamic features and technology becomes more readily available. 

When considering the future, companies must include it in their video marketing strategy, as it may require more than traditional video alone.

Because companies in various sectors are using augmented and virtual reality technology to develop virtual experiences, the pandemic has sped up the emergence of these technologies. 

Retail stores started offering a virtual “try before you buy” option, and healthcare professionals started using augmented reality and virtual reality for self-guided diagnoses. Schools have kept students interested in games and activities driven by augmented and virtual reality.

The Bottom Line!

It is always important to remember that video marketing allows your business to communicate more efficiently and effectively. 

As you can see by the important trends above, video marketing allows you to reach out to an audience more uniquely and appealingly than other types of marketing. The trend is moving from traditional advertising to more engaging, personalized approaches.

To stay on top of all the new trends, you must stay up-to-date with the latest technology and ideas. The best way to do this is via YouTube marketing by starting a channel where you can upload content in one place. 

A YouTube marketing strategy can help you grow your business while staying on top of new trends and technology to ensure your business stays ahead of the game.