No doubt, creating the highest quality video content regularly for a YouTube channel is a tough job but getting viewers to those videos is maybe the toughest challenge for every YouTuber. It is so because the competition on YouTube is of the next level.
Every day, millions of creators publish their content on YouTube and expect to get millions of views. But not every creator gets what they expect. It is all because of the next level competition on YouTube.
Now, we would like to ask you a question. What do you do to get views on your YouTube videos or do you know how to get more views on YouTube? Your answers can depend on what stage you are as a YouTuber. If you are a beginner, you will be using social media for sharing links. If you are an intermediate, you will be using different advertising platforms. And if you are an expert YouTuber and already have billions of views on your YouTube channel, you will not even be using any trick to get views as you already will be having a large audience base.
Well, there are many ways to attract more YouTube views but SEO (Search Engine Optimization) and advertising are the two best and most popular ways to get maximum YouTube views. Both are great options. But if it comes to choosing the better ones out of these two options it will be very tough.
Well, with some explanations and fact-based information, we have tried our best to explain to you which is a better option for attracting maximum YouTube views. Let’s take a look.
Search Engine Optimization- A Way to Attract YouTube Views
In terms of YouTube channels, Search Engine Optimization is a technique to increase the visibility of YouTube videos and to get more and more views. It is a set or series of certain actions that includes optimizing titles, tags, meta tags, and descriptions. Apart from this, it is a strategic way to create SEO-optimized content, eye-catching thumbnails, and targeting selective audiences with the use of the right keywords.
Generally, when you heavily depend on search engine optimization for ranking your YouTube videos, it takes time to get ranked. It is so because SEO is an organic way to get your YouTube channel ranked. However, once your YouTube videos get ranked through SEO, you will get millions of views consistently on your videos. And this is the biggest advantage of search engine optimization.
Advertising- A Way to Attract YouTube Views
Clearly, advertising is a paid method to get YouTube views. It is a process of picking up the right advertising platform, creating an effective advertising campaign by selecting the target audience, and publishing the advertisement on search engines. When you need thousands of YouTube views quickly on your channel, this is the best option for you as it reaches your target audience within no time and sends them to your YouTube channel right away.
There are many different advertising platforms that allow YouTubers to advertise or promote their YouTube channel to get more and more views and subscribers. However, the best ones out of them are obviously Google Ads and YouTube Ads. You can choose any of these advertising platforms depending on your preferences.
SEO vs Advertising
It highly depends on your requirements and preferences to determine which option is better for you to attract the maximum YouTube views.
For instance, suppose you are a beginner on YouTube and you need some initial views quickly so that you can get started. You also have a sufficient budget and you are ready to invest in growing your YouTube channel. In this scenario, advertising will be the best option for you as it will give YouTube views in no time.
On the other hand, if you are not in a hurry and focus on building your channel’s credibility and reputation, SEO is a great option for you as it organically works.
Differences Between SEO and Advertising
SEO is a free method to organically promote your YouTube channel and so it takes a long time to generate the desired results.
While Advertising is a paid method to promote your YouTube channel and so it sends thousands of views to your channel in no time.
SEO is a strategic process of promoting your channel and needs consistent effort in the right direction for getting the desired results.
While Advertising is a one-time effort with some investment to promote your channel.
No doubt, SEO takes time to generate the result but it certainly gives the ultimate result in the end. It gives lifetime advantages by giving your channel access to a large global audience.
Advertising quickly generates the result but it will give you the result as long as your advertising campaign will run. Once you will stop running your advertising campaign, it will automatically stop sending traffic to your channel. However, with the help of advertising, you can set the bases of your channel in the beginning.
SEO generates 100% results after a certain period of consistent effort.
While in advertising, the conversion ratio is always lower than 10%, meaning if 1000 people go through your ad, only 70-90 out of them will click your ad and visit your YouTube channel.
So, these are some of the major differences between SEO and advertising. Now, based on these differences and your requirements, you can determine whether SEO or Advertising is the best choice for you to attract more and more YouTube views.