Do you have a Youtube channel? If your answer is yes, the best time to promote it is just now. Why is this so? Take a look at this fact!
Youtube is the second most popular search engine in the current world, and people are spending at least 6 hours per day consuming video content.
And there is no way that you can stand out from others if you don’t follow the best strategies to advertise your youtube channel.
So, what are the top tips for youtube video promotion to increase your views? Keep reading to learn more.
The presentation is the key to successful youtube marketing. Your video performance is highly dependent on titles, as they can make or break the reach of your video. Grab the attention of the audience with entertaining headlines. Experts recommend forming a creative title of 41-70 characters to rack up the views. You can also take help from some tools to develop Youtube-friendly titles.
Do you know that the google search results show 70% of the top search results as youtube videos? You can see that whenever you search for something, there are multiple results on any query with “How-to” videos on youtube. Thus, it is necessary to follow the best youtube SEO practices to optimize the video so that your videos can have a high chance to show up in the search results. Ensure to include target keywords in your titles. Engage with your community through likes and comments to rank better. Additionally, you can add tags to your videos. Remember to not stuff the keywords just for the sake of ranking. Use them only when it makes sense.
Preferences of The Audience
Keep the audiences’ preferences in mind. Get to know the information and content that your competitors are producing. Take a look at the videos in your field that garner the most attention from the audience. This will give you a sneak peek into what content your audience prefers. Moreover, use YouTube analytics to determine the information about demographics, location engagement, and other important statistics.
Customizing thumbnails comes under one of the most simple yet effective techniques for promoting your video. Your title and thumbnail are like “perfect pitch” elements to appeal to the eyes of the audience. Sometimes youtube clicks a screenshot from any video of yours and uses it as a thumbnail. And these images sometimes look blurry and seem not good enough to grab attention. Thus, it is always advisable to create captivating thumbnails yourself to increase a sense of professionalism and ultimately attract the audience. You don’t have to bite the bullet to make a good thumbnail. Just create a template with a certain font and style or use image creation tools, and you are good to go.
Conduct Contests And Giveaways
Youtube users love it when you conduct free contests and giveaways from time to time. It encourages them to subscribe and engage with your channel. The simplest form of the contest is to ask your audience to like your video, comment, and subscribe to your channel. Here are some of the best policies to run a successful social media contest –
- Follow the policies of youtube.
- Give a gift related to your brand.
- Be innovative by adding some user-generated content.
After conducting one such contest or giveaway, wait for some time and notice the drop-off rate of your subscribers. If the subscribers are not increasing or instead reducing in numbers, it indicates people want just free prizes and are not attracted enough towards your content.
Paid Youtube Ad Campaign
Paid youtube ads are just the icing on the cake if you want to increase your viewer base. You can choose from several ad formats like display ads, overlay ads, bumper ads, etc. All in all, taking the help of paid youtube ads just amplifies your results.
Embed The Videos
You don’t have to use only one platform, i.e., youtube, to promote your videos. You must be surprised to know that many other platforms are considered best if you want to promote your youtube channel. For instance – If you write regular blogs, embed your videos in them. It helps in enhancing the conversion rate and simultaneously reducing the bounce rate. You can’t lose any opportunity to drive the on-site traffic to your channel. Thus, embed the videos in your blog or other social media platforms.
To Sum It Up
It takes time to increase the number of viewers on your youtube channel. It demands consistency. You cannot deny that sometimes you feel stressed out as this platform is filled with competition. That is why platforms like VROCKET are there to help you. We adopt several promotional tactics to create a buzz for your channel. Don’t worry. You don’t have to break the bank for advertising your youtube channel. Just tell us your needs, and we will look at the best promotional plan for you. Instead of doing loads of work yourself, you can consult with our entire team of professionals that will do wonders for you.
So, are you ready to ramp up your Youtube presence? If yes, contact VROCKET right away to seek excellent results.