If you want to survive in any field and industry globally, you need to change your approach as per the changing scenarios. The same thing applies to YouTubers.
As a YouTuber, if you want to touch the new heights of success in 2021, you will have to make some significant changes in your approach. It is crucial considering the recent changes and developments. But, you need not completely adopt a new approach because many things will remain the same in 2021. Those include the basics of search engine optimization and fundamental SEO practices.
In this writing piece, we have compiled a few effective SEO tricks and tactics based on recent changes and developments. These can help you reach new heights this year. Let’s explore those in detail.
Finding Untapped Keywords
Finding the untapped keywords can be a little challenging, but you can easily find them if you follow the following process.
To find the untapped keywords, you need to go through three major steps that are as follows:
Find the Seed Keywords
First, you need to know what exactly the seed keywords are. They are those keywords that define a broad area of interest or broad topic.
For example, if you are a digital marketing company, your seed keywords would be like:
- Digital Marketing
- Content Marketing
- Search Engine Optimization
- SEO Services
- Social Media Marketing
We presume you understand what exactly seed keywords are. If yes, that’s great. If not, you can search for this on the internet.
Now, you need to make a list of your seed keywords. You can find them easily using different keyword finding tools.
One thing that should be clear here is that you should not use these keywords as they are highly competitive keywords.
Find Long-Tail Keywords
Once you have created the list of long-tail keywords, you will have to find relevant long-tail keywords.
For that, you need to type your seed keywords on Google or other search engines; you will get hundreds of results. You can make a list of those keywords.
Select the Right Keywords
Now, the most important thing is to select the right keywords from the list you make.
You need to look for the keywords:
Which have a lot of consistent searches
Which are low-competition keywords
Which are trendy
Which are expected to drive unlimited searches in the future
You can find such keywords using tools like Ahrefs, Semrush, and Google Keyword Planner.
This is how you can find the untapped keywords for promoting your YouTube videos. You can use these keywords to do SEO on your videos and advertise YouTube channel.
Focus on Improving the Quality of Your Videos
The quality of the content matters the most for both YouTube and the users. So, it is important more than anything else.
Now, you might say that this is not a new thing as we have been hearing the same for the last couple of years.
Well, you are right, but here, you are certainly going to learn a few things about improving the quality of your videos that can be completely new to you. Let’s explore them.
Make Long Videos- Most YouTubers focus on creating short videos. They think long videos can be boring and less interesting for the audiences. But, the truth is not the same.
Users love to watch long videos, and they watch them with full interest. But, the condition is that your videos must have interesting, engaging, and informative content. Otherwise, you can’t expect your audiences to watch your long videos on YouTube. So, it would be best if you also focus on making long videos.
Increase the Interaction Level- Your videos should be interactive enough to build an engagement between you and your audiences. It keeps your audiences’ interest high and attracts new ones.
You can follow many different techniques and strategies to increase the interaction level of your videos.
For example, you can share your personal opinions, experiences, ask questions, and create entertaining content.
Focus on High-Quality Video Editing- These days, editing techniques are touching new heights. It would be best if you consider those editing techniques for improving the quality of your YouTube videos. Use high-quality creative and innovative graphic designs, themes, sound variation, etc. Apart from this, it would be best if you use transitions, visual effects, and texts to make your videos more engaging and effective.
Rank Your Videos on Google Search
As a YouTuber, typically, you only focus on ranking your videos on YouTube, but you usually do not focus on ranking your videos on Google Search.
It will help if you start focusing on this aspect as Google is the best source for driving many web traffic.
To rank your YouTube videos on Google, you should target those keywords that already have a video section on the SERP (search engine result page).
For example, if you search “how to increase YouTube views” on Google, and if you find a video section on the SERP, then you can target this keyword to rank your videos.
So, these are a few tricks and tactics that can help you grow your channel in 2021. You must follow all these useful SEO tricks and tactics.