YouTube Ads- Formats, Benefits, and Cost

There are many ways you can promote your YouTube channel, including search engine optimization, social media sharing, and collaborating with other well-established channels. But if we talk about the fastest and most effective ways of YouTube channel promotion, YouTube ads stay at the top of the list.

By advertising your channel on different platforms, you can get massive views and subscribers in no time. And the best thing is that you do not need to put much effort into creating a powerful and engaging advertising campaign in the beginning.

Advertising Platforms

Are you looking for how to get YouTube subscribers? If yes, then you would be happy to know that there are many advertising options allowing you to advertise your YouTube channel. However, not all advertising platforms have great potential to give you quality views and subscriptions. It is, therefore, crucial for you to know the potential of various advertising platforms and select the one that is appropriate for your channel.

Some of the best advertising platforms you can trust and choose to advertise your YouTube channel are:

Google Ads
YouTube Ads
Social Media Ads
Social Networking (Facebook, Google+, Linkedin)
Microblogging sites (Twitter and Tumblr)
Photo-Sharing Platforms (Instagram, Pinterest, Snapchat)

All these advertising platforms are effective in driving results. You can choose any of these powerful platforms, depending on your requirements and preferences.

However, in this piece of writing, we will focus only on YouTube Ads which are the most suitable advertising platforms for YouTube videos and channel promotion. Let’s start with the basics of YouTube Ads.

YouTube Ads

YouTube Ads is Google’s product; therefore, it is more reliable and result-driven. It allows people to advertise and promote their brands, products & services, and vision by creating powerful video advertising campaigns. With YouTube Ads, you can reach out to your potential audiences in no time and increase your views, watch time, and subscribers incredibly.

To take benefits of YouTube ads, one must have an authentic Google account and Google Ads account. If you don’t have one, create one before making any further decision or taking action.

YouTube Ad Formats

YouTube offers a range of video ad formats that you can use to create your video ad. These include:

Skippable Video Ads- As its name suggests itself, skippable video ads can be skipped by the viewers after a few seconds. Typically, the viewers get an option of skipping the ads within five to ten seconds after clicking on the video. This type of video ad plays before, in the middle, or at the end of a video.

It is perfect for you if your purpose is related to:

Leads and Sales Generation
Building Brand Awareness
Increasing Website traffic
Product and brand consideration

Non-Skippable Video Ads- Non-skippable video ads are shorter than skippable video ads. They are 10-15 seconds ads and play before, in the middle, and at the end of a video. The viewers do not get an option to skip this type of video ad.

If the purpose of creating your video ad campaign is to build your channel brand awareness, non-skippable video ads are perfect for you.

Bumper Ads- Bumper ads are shorter ad formats as compared to other video ad formats. They are 6 seconds long or shorter ads that aim at brand awareness and reach.

This ad format is perfect for those creators who wish to impact their audience with a short and memorable message significantly.

Video Discovery Ads- Video Discovery Ads are pretty different from skippable and non-skippable ads. It consists of a video thumbnail and some textual content. It invites people to click on the video and watch it.

It is the most suitable video ad, especially for product and brand consideration.

Outstream Ads- Outstream ad format is designed for those people who want to expand their reach and come across more and more potential audiences. This type of ad starts with the sound off. Viewers have to tap the unmute option to play the sound in this type of ad.

Masthead Ads- Masthead ads are the most expensive video ad format. It is the best option for:

Introducing new product or service
Brand awareness
Spreading social awareness message
Getting massive views and subscriptions in a shorter period
This type of video ad auto-plays at the top of the YouTube homepage without sound for at least 30 seconds. One has to request the Google Sales Representative to use Masthead ads. It is available only on a reservation.

Benefits of YouTube Ads

YouTube ads give you many benefits for the consistent growth of your channel. Some of the most significant benefits are as follow:

Help You Connect Your Potential Audiences- It is easy to reach out to a large number of people on YouTube, but finding out your potential audiences is a hard nut to crack. YouTube ads allow you to select your target audience based on various factors, such as gender, geographic location, and interest. And this further helps you reach out to your potential audiences.

Help in Creating a Video Ad Campaign Easily- Creating a YouTube video ad campaign is easier than you think. You just need to create a relevant video, select your target audience, and set a daily budget.

Track Your Video Ad Performance- This is one of the most significant advantages of YouTube Ads. You can track the overall performance of your ad campaign using Google analytics. You can check how many impressions and clicks there are on your ad so far.

Tracking your video ad performance also helps you make some significant changes to your advertising strategies.

The Cost of YouTube Ads

The cost of YouTube ads depends on various factors, such as:

The type of video ad format you choose
The advertising cost plan you choose
Watch time
Views and clicks
Your target audience
The objective of your ad campaign

However, the average cost of YouTube ads is between $0.10 to $0.30 per view or click with a daily budget of $10.

For more information regarding the cost of YouTube ads, consult a YouTube channel promotion agency. They will surely help you with this in the best possible way.

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