A Comprehensive Guide for Using YouTube Analytics

As a creator on YouTube, don’t you want to know how your videos are performing on YouTube result pages? Of course, you want to! Then, how could you check the performance of your videos?

Don’t have an answer? Well, this comprehensive guide is for you.

Getting deep into your YouTube data and metrics is crucial to improve your channel’s performance, rank your videos faster, and multiply the numbers of views and subscriptions. And here, YouTube Analytics can help you effectively.

Let’s first start with the basics of YouTube Analytics.

What is YouTube Analytics?

YouTube Analytics is like an assistant to your YouTube channel that gives you insight into your YouTube data and metrics. Here the YouTube data and metrics involves:

  • People who are watching your videos
  • What people love to watch more
  • What people don’t prefer much
  • Watch time
  • Traffic source
  • Demographics from where you are getting the most views and subscribers
  • What’s trendy and what’s not
  • Videos that can attract the most viewers, subscribers, and money as well
  • Number of impressions and number of clicks on your videos
  • Daily matrics, etc.

This data and metrics help you know the areas in which your videos need significant improvement and how to get YouTube subscribers and viewers. You can make some useful improvements to your content-making and YouTube strategy using this data and metrics. It will help you take your YouTube channel to new heights.

The Significance of YouTube Analytics

YouTube is a highly competitive platform. You can’t survive on this world’s best video-sharing platform until you have the best quality videos to offer your audiences. And to create the best quality content that your audiences like, you first need to know your audiences’ interests. Also, you must be aware of behavior, trends, and the areas that require significant improvements.

YouTube Analytics effectively helps with this. Here is Guide to understand the YouTube Analytics. It shows your videos’ complete data & metrics and popular trends on YouTube that can help in making significant changes to your YouTube strategy. Using this data, you can create high-quality, interesting, and engaging videos that your audiences will surely love.

This is the reason why YouTube Analytics is crucial for your channel’s performance and growth.

How to Use YouTube Analytics?

So far, we have just discussed the basics, and significance of YouTube Analytics. Now, if you are all set to learn how to use YouTube Analytics, let’s start.

First, head over to the YouTube homepage. You will see your channel icon in the top right corner. Click on that icon and select “YouTube Studio” from the drop-down menu.

Then, you will see the YouTube Studio dashboard.

There will be three different sections on the YouTube dashboard, including:

  1. A sidebar on the left head with your channel name
  2. A channel dashboard in the middle section
  3. And a sidebar on the right head with “Channel Analytics”

On the left sidebar, you will see the “Analytics” option. Click on it and then move on to the next page.

The next interface will show you a graph under the overview tab that consists of an overview of the details like:

  • The number of YouTube views
  • Watch time
  • The number of subscriptions
  • Estimated Revenue

This page shows the number of views, subscriptions, and watch time. You can also see the revenue for the last 28 days by default. To see past data of more than one month, click on the drop-down menu and select the period for which you are interested in.

You can also explore data under other tabs like Reach, Engagement, Audience, and Revenue.

Some Other Metrics to Explore

Here are some other helpful metrics you should explore on YouTube Analytics. Let’s check them out!

Demographics- YouTube Analytics helps you know the top countries and cities you get the most views and subscribers from. It also specifies viewers’ age and gender and the days and time they often love to watch YouTube videos.

You can find these metrics under the tabs Geography, Viewer Age, Viewer Gender, and Date.

These metrics will help you a lot in making and improving your YouTube strategy that involves explicitly:

Selection of your target audience
Content creation strategy
Time and days to upload your videos

Traffic Sources- Traffic sources refer to the platforms and areas where viewers come across your videos. Those sources could be YouTube search, channel pages, suggestion videos, direct visits, and external sources (such as social media, blogs, etc.).

You can find detailed information about the traffic sources of your YouTube views under the “Traffic Source” section.

The traffic source shows the accurate percentage of viewers you are getting from each traffic source. You can use this information to target a particular traffic source.

Subscription Status- Under the “Subscription Status,” you can learn everything about:

The videos which are responsible for attracting the most subscribers
The videos which are responsible for the most lost subscribers
The number of subscribers you have earned during a particular period

Learning about this information helps you make significant changes to your approach and strategy, allowing you to take your YouTube channel to new heights.

Now, we hope you might have learned a lot of valuable things about using YouTube Analytics. It will surely help you grow your YouTube channel.

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