YouTube keeps on announcing some updates related to YouTube advertisements, channel monetization, and others. This time it has broadcast something with which many YouTube creators aren’t happy. They are fuming over the recent announcement changing their website’s Terms of Services, which states that ads will be shown on every channel even if they haven’t opted into monetization. Though it is not the question of advertising itself that creators do not like, instead, it is YouTube’s decision not to pay anything to non-monetized channels for running ads on their channels and videos.
Earlier, to advertise YouTube channel, creators had to join the YouTube Partner Program so that ads could be served on their channels. The most significant benefit of doing so was revenue sharing for serving ads. Many YouTube creators publish video content and join the YPP to earn a side income, while others make their entire living through their YouTube channels. With this recent advertisement update, non-monetized channels will not get a chance to earn anything from the ads that will start displaying on their channel.
These are a few changes that have come into effect as per the recent update to the Service’s YouTube terms. It is visible in a new section of YouTube’s Terms of Service titled “Right to Monetize.”
Right To Monetize
Before we discuss more the change in this particular term of services, let’s have a look at the exact words that YouTube stated:
“You grant to YouTube the right to monetize your Content on the Service (and such monetization may include displaying ads on or within Content or charging users a fee for access). This Agreement does not entitle you to any payments.”
The company mentions that this recent change will roll out slowly to a few videos from channels that are not part of the YouTube Partner Program. Agreeing to the new Terms of Service, which is compulsory for all YouTube users, means you will agree to everything mentioned in the Right to Monetize section. So, being a creator, get ready as ads will start rolling on some of your videos at any time. By going through the updated Terms of Service, we can say that no creator will be notified before ads are shown on their video content and channels.
For those creators who are not in the YouTube Partner Program at present, it has been made very clear through the new terms that no revenue will be earned:
“Since you’re not currently in YPP, you won’t receive a share of the revenue from these ads, though you’ll still have the opportunity to apply for YPP as you normally would once you meet the eligibility requirements.”
So, the best possible solution you could see for now is joining the YouTube Partner Program. It seems to be easy to join the YPP, but it’s not as accepting and rejecting for this program is entirely in the hands of YouTube itself. It has certain conditions that every creator has to meet to be a part of this program. Let’s find out what they are!
YouTube Partner Program (YPP)
To earn revenue through ads, you have to join the YPP. But to be accepted in the YPP, you have to meet specific conditions. These include:
· You must have more than 4000 valid public hours in the last 12 months.
· You must have more than 1000 subscribers.
So, these conditions and the recent changes will impact the small creators. This situation would add to the controversy associated with the new YouTube terms. Since it has been announced a few days before, YouTube has been flooded with several videos speaking out against this decision of not sharing ad revenue. There is no point in arguing on the same as YouTube is not going to make any changes to this decision. The point here is to find out the solution to this. You need to find out the ways through which you can fulfill the conditions of the YPP.
Here, VRocket can help you as we are a leading advertising agency and have helped several creators increase their channel views & subscribers and video likes. We believe in finding the best possible solution to any problem instead of keep discussing the issue. Our team is expert in handling all kinds of YouTube problems and has the potential to solve them. We can help you gain views, subscribers as well as likes that would be authentic. Nothing will be fake or automatic through software.
We have an experienced team that keeps on thinking and finding new ways to help YouTube creators popularize their content. To gain exposure, it is essential that you must share your videos among the relevant people who would love to see the content that you generally create. Do your best to create engaging, interesting, yet unique content that would be useful for you. Such videos will definitely make a tremendous difference if you apply the right marketing strategy to them. They will gain audience attention, which will further increase its views, subscribers as well as likes. Once you fulfill the conditions of the YPP, you can also reap the benefits of ads.