There are several businesses in which retaining the attention of their existing audience positively impacts their brand much more than acquiring attention. It is important because if an audience engages with what you offer for a long time and that too consistently, they can become the loyal tribe that loves your work and recommend you to their friends. In short, staying focused on retaining attention is actually the best way of acquiring new attention because your existing customers will perform word-of-mouth marketing for you.
Similarly, YouTube is one such platform that is all about attracting subscribers to your channel. Your subscribers are your most loyal fans, and they are important for you as they will receive notifications about your new videos and feature your videos on their homepage. If they see your videos frequently, it will help you generate more engagement. Moreover, it is important to increase YouTube subscribers because your subscribers watch your videos more than non-subscribers. So, the more subscribers you have, the more watch time your videos will have, and more likely YouTube will rank your videos higher on the search and feature them in the related section.
To help you grow your YouTube subscribers, here are a few strategies to help you retain attention on your video platform.
Create Amazing Content: Many people try to game the system rather than creating the best possible content. But YouTube has caught on to this tactic. YouTube algorithms are smart enough to differentiate between engagement and likes & clicks gained through vanity metrics. So, it would be good if you create something interesting and useful that your audience actually enjoys watching.
Make a Playlist for better engagement: Creating a playlist of your videos is an effective way to organize your videos acceptably. A playlist helps your viewers to easily watch videos related to their favorite topics and appeals to them to keep watching your content. The best way to engage viewers to watch all your videos is by starting with those videos that have an excellent audience retention rate and end with those with the lowest retention rate.
Add CTA To Subscribe Your Channel At The End Of Every Video: If you want to increase YouTube subscribers, you must add a subscription CTA to the end of your videos. It is a great way to maximize your subscriber growth because if viewers like your videos, they will watch them till the end. This will help them determine whether they want to see more of your videos or not. You can also ask them at the end of your video to subscribe to your channel. This will remind them that you have more exciting content for them.
SEO Optimize Your Videos: To attract more subscribers to your channel, your videos must appear on the searches. To start ranking, optimize your videos for common search queries by using relevant keywords in your video title, description, video files, thumbnail files, and STR files.
Create Some Great Thumbnails: Your videos’ thumbnails are one of the factors that can affect your YouTube search ranking and impact your subscriber growth. Also, the video’s click-through rate is another important ranking factor in the search algorithm. It is important, especially during the first hour on the platform. An eye-catching thumbnail can make a great difference in ranking on the top for a query and not ranking at all. If you create an ordinary thumbnail such that it won’t encourage anyone to click through, YouTube would consider the video irrelevant and choose not to rank your video in the search results.
Interact With Your Audience: One of the best ways to retain and gain new subscribers is through interacting with your audience. Make sure you reply to their comments, answer their queries, and like some of the best comments. When your viewers watch any of your videos and scroll down to the comment section, they will be excited to see that you engage with your audience and have created a community. This might encourage them to join your community and subscribe to your channel.
Promote Your Videos On Your Social Platforms Or Website: Whether you own a website, blog, or social channels, make sure you promote your YouTube videos in your other content. Whenever you post a new video, announcing it on social channels is a great way to make your audience watch it. If you have a blog, you can embed videos as complementary content. This will help you increase your video views and tap into the audience you have already formed.
Share Videos Consistently: The most important factor in getting more subscribers is trust. When you create content, your audience must trust you. They know that you will release quality content consistently. They wait for your new releases. You cannot compromise quality over quantity. No matter what is your publishing schedule as far as you are consistent with it. Post once a week or once a month, but you must post something.
Run YouTube Advertising Campaigns: To promote your YouTube channel, especially when it is new, or it is not gaining much traction, run paid ad campaigns. This will help you get the word about your YouTube channel, get more views and subscribers.
These are a few ways to promote your channel as well as videos and make them popularize among your audience.